Set the optimization goal and determine the course to follow based on the keywords that you select.
Sometimes the search terms we start with aren’t the best ones after all. Luckily, good keyword research and help uncover missed opportunities
Some keywords are easier to rank for than others. Our goal is to find high traffic / low competition terms to get the most from your investment
There is no perfect keyword research tool, so we use a mix of the best. If you want to know how many potential sales you can gain or how much you’ll spend on ads, it helps to have good data.
HELP GOOGLE UNDERSTAND YOUR CONTENT
A keyword is the most basic piece of Google’s understanding. It looks for correlations between keywords and user intent in order to give the user the best results possible. It is our job to help Google understand the content of our site and one of the primary methods for doing this is selecting and focusing on specific keywords.
This helps the Google robots know what we’re trying to communicate. If that communication if formed correctly, utilizing the keywords when and where Google wants them, we can see improvements in rankings without backlinking or other kinds of outreach campaigns. Most high-traffic keywords are too competitive to rank for with only on-page optimization, but you would be surprised how well a highly focused website can do when you target just one keyword.
GET MORE TRAFFIC
Marketing, in a lot of cases, comes down to the quality of your message and how well you manage the resources you have to share that message. Good keyword research helps you identify the best opportunities, to focus your attention and resources, and to avoid wasting those resources on search terms that yield little to no return.
In this case, it’s not just about getting more traffic, but getting the right traffic. Traffic that is actively looking for you, your products, your services, or your information.
Otherwise, we run around the internet, trying to rank for whatever random keyword that comes to our mind with no goal or plan. It’s a waste of time, money, and energy.
READY TO RANK BETTER?