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HOW DOES SEO HELP MY WEBSITE?
HELP GOOGLE UNDERSTAND YOUR CONTENT
Google is basically a robot. Our job, as site designers, SEOs, and content creators is to help this robot understand what the website is about and who it’s trying to reach.
We do this through a process called on-page optimization, which is just that: we optimize the content on each page of the website. Things like: writing good keyword rich copy – but not too rich! – identifying pictures, and making sure that all the headers are set up correctly.
We typically see one of two scenarios: either the page has little or no optimization, so Google doesn’t know what it’s about and so they don’t include it in the index, or it’s been over optimized and Google treats it as spam and removes the page, and sometimes the entire site, from the index.
GET MORE TRAFFIC
Again, our goal is to help Google and other search engines to understand what the website is about and what questions we’re trying to answer. Each search is a question, it represents someone looking for something, and they want to know where to find it.
When our website is fully optimized, Google can then put it where our target audience can find it. When we appear in those search result pages, especially the first page, we get organic traffic – for free!
Not only do we get more traffic, but we’re getting the right kind of traffic. Our visitors are specifically looking for what we offer, be it a product, service, or information. That leads to higher conversions, happy customers, and more money for your business.
REACH MORE PEOPLE
GROW YOUR BUSINESS
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